2013年02月25日
Gift packaging design of the five major characteristics
Gift packaging as a kind of commodity packaging, except that it must be the basic function of packaging, namely complete protection of goods, delivery of information goods, sell goods, should also be an emotional exchange of information transfer between people and people, promotion gifts positioning, it is a bridge system of human emotional communication media and the common frame of friendship Hong Kong Gifts and Premium.
As a modern gift image packaging, general packaging is different from general, has its own characteristics, mainly has the following five characteristics:
High grade
Modern gift packaging is the main carrier of gifts, is part of a gift items. Therefore, to choose the packaging material, structure and decoration design appropriate, to reflect the noble gift, exquisite, gorgeous feeling, meet the people giving psychological needs.
Pertinence
Modern gift has varied, occasion, time, holiday, different objects, should give different gifts, which requires the gift packaging should be targeted very clear.
Unique
Different gifts produced in different regions, and each region has its own unique personality, especially the gift packaging design of tourist commodities, more is to highlight its national, local characteristics of the local or traditional features, especially the local customs and practices, give a person a kind of strong exotic. Usually the more personalized gift packaging is loved by the people Grandmart promotional premium.
Interest
Gift to convey the feelings between people, especially to young people's gift packaging, must have a taste, afford much food for thought. Otherwise a tasteless without fun gift packaging is not welcome.
Novelty
The old gift packaging will make people boring, lack of freshness and make people to. Especially for high scientific and technological content of the gifts, packaging material, process, design and decoration design should reflect the advanced technology. Such as the use of three-dimensional packaging bump fabrication, aseptic packaging and packing and so on, excellent results can reflect the science and technology through the packaging style is novel and unique, superior performance against the gift.
The culture, gift packaging can be embodied in two aspects, one is the gift packaging design should highlight the characteristics of enterprise culture and the characteristics of the times; two is the gift packaging design in the packaging material selection, using natural materials to convey " a strong, simple " friendship, " natural, harmonious " cultural connotation.
Gift packaging image that is to say, in the packaging design should enhance the customer's corporate image, we should target analysis, understanding the enterprise culture and the gifts positioning clients, only in this way can we can design the transfer of customer satisfaction, customer enterprise culture with the nature of the product Grandmart advertising premium.
Gift packaging design in the packaging material selection and should be given priority to with natural materials, such as paper, bamboo, wood, mud, plants and other natural materials, suit one's measures to local conditions, their application in designing and producing various packaging materials.
We generally use the printing paper, art paper, recycled paper for the design of gift series of packaging materials, in the same tone products matching, shape, color, material and unify, corporate culture reflects the characteristics of the times, to give people the elegant, warm, ancient one of the affinity, reaching out to people cultural characteristics of V..
With the development of people's living standard continues to improve, we should continue to explore, to get back the gift packaging design some afford much food for thought connotation and a higher aesthetic taste, a kind of traditional cultural concerns and deepen the experience, we should pay attention to and Deconstruction of traditional inheritance, the artistic taste of the pursuit and exploration. Emphasize a kind of natural, warm, simple, health, environmental protection and the aesthetic consciousness in gift packaging design style, as a gift packaging design. Not just limited to the circulation and are on display in the market, the shelves, more involvement of people's social relations and the details of life, gifts have emotional exchanges, spread characteristics of the hand, all these different general packaging "one-off" feature, there is a need for a afford much food for thought connotation, gladdening the heart and refreshing the mind charm, more humanized design has become the focus of.
As a modern gift image packaging, general packaging is different from general, has its own characteristics, mainly has the following five characteristics:
High grade
Modern gift packaging is the main carrier of gifts, is part of a gift items. Therefore, to choose the packaging material, structure and decoration design appropriate, to reflect the noble gift, exquisite, gorgeous feeling, meet the people giving psychological needs.
Pertinence
Modern gift has varied, occasion, time, holiday, different objects, should give different gifts, which requires the gift packaging should be targeted very clear.
Unique
Different gifts produced in different regions, and each region has its own unique personality, especially the gift packaging design of tourist commodities, more is to highlight its national, local characteristics of the local or traditional features, especially the local customs and practices, give a person a kind of strong exotic. Usually the more personalized gift packaging is loved by the people Grandmart promotional premium.
Interest
Gift to convey the feelings between people, especially to young people's gift packaging, must have a taste, afford much food for thought. Otherwise a tasteless without fun gift packaging is not welcome.
Novelty
The old gift packaging will make people boring, lack of freshness and make people to. Especially for high scientific and technological content of the gifts, packaging material, process, design and decoration design should reflect the advanced technology. Such as the use of three-dimensional packaging bump fabrication, aseptic packaging and packing and so on, excellent results can reflect the science and technology through the packaging style is novel and unique, superior performance against the gift.
The culture, gift packaging can be embodied in two aspects, one is the gift packaging design should highlight the characteristics of enterprise culture and the characteristics of the times; two is the gift packaging design in the packaging material selection, using natural materials to convey " a strong, simple " friendship, " natural, harmonious " cultural connotation.
Gift packaging image that is to say, in the packaging design should enhance the customer's corporate image, we should target analysis, understanding the enterprise culture and the gifts positioning clients, only in this way can we can design the transfer of customer satisfaction, customer enterprise culture with the nature of the product Grandmart advertising premium.
Gift packaging design in the packaging material selection and should be given priority to with natural materials, such as paper, bamboo, wood, mud, plants and other natural materials, suit one's measures to local conditions, their application in designing and producing various packaging materials.
We generally use the printing paper, art paper, recycled paper for the design of gift series of packaging materials, in the same tone products matching, shape, color, material and unify, corporate culture reflects the characteristics of the times, to give people the elegant, warm, ancient one of the affinity, reaching out to people cultural characteristics of V..
With the development of people's living standard continues to improve, we should continue to explore, to get back the gift packaging design some afford much food for thought connotation and a higher aesthetic taste, a kind of traditional cultural concerns and deepen the experience, we should pay attention to and Deconstruction of traditional inheritance, the artistic taste of the pursuit and exploration. Emphasize a kind of natural, warm, simple, health, environmental protection and the aesthetic consciousness in gift packaging design style, as a gift packaging design. Not just limited to the circulation and are on display in the market, the shelves, more involvement of people's social relations and the details of life, gifts have emotional exchanges, spread characteristics of the hand, all these different general packaging "one-off" feature, there is a need for a afford much food for thought connotation, gladdening the heart and refreshing the mind charm, more humanized design has become the focus of.
2013年02月18日
Air heat pump water heater
Air heat pump water heater since entering the domestic market, in the promotion of beautiful, wide outesi, CHIGO, Tongyi, Niuentai enterprises, with energy-saving, environmental protection, safety, comfort, convenient installation and other advantages, the rapid rise in the domestic water heater market, the commercial market to the rapid popularization of the domestic market. National Huimin subsidy policy in 2012 June issued support as a backing, air heat pump water heater become green low carbon industry new. However, solar cell is the new clean energy the status of heat pump water heater industry as a whole can still be rational view of the air.
A rational view of the current market
Air heat pump water heater industry " small and scattered" is still very obvious, although the industry more than 500 enterprises, but now the entire industry is still in the state of development of a loose, the lack of professional guidance and coordination. The lack of cooperation between enterprises, and the act of one's own free will, pass off the sham as the genuine phenomenon exists domestic technology and market operation at present. Many people think that the air heat pump water heater industry is huge, so some do not have the technical specification for small and medium-sized manufacturers have joined, dividing the air-source heat pump water heater is a smaller version of a storage water heater. Some irresponsible companies hold does not seek long-term development, just want to " go fishing " mentality, for their own selfish blindly exaggerated product function, to deceive consumers.
Although our country air heat pump industry began to enter the development stage, but a lot of enterprises in the absence of certain technical and R & D strength situation rushed enter, take the low-cost strategy in the market game, get throught a thing carelessly installation process, resulting in many problems in the product market, affect the air heat pump products in the customer heart image.
The scale of operation " Baotuan to win the world "
Although our country air heat pump water heater sales increased rapidly, but the market share is still less than 5%, while in Japan and Europe and the United States and other developed countries, air heat pump water heater occupancy rate has reached 85%.
In our country the air-source heat pump water heater industry, agglomeration is obvious, and is still small and medium-sized enterprises as the main body. Industry concentration is very low, there is no one enterprise market share of more than 10%, large air heat pump water heater company in China can be counted on one's fingers. Therefore, only through the scale of operation, expand the scale, Solar Wafer is the scientists improve grades and air heat pump water heater industry, enterprise " picked up a group, to win the world ". Only can unite the air-source heat pump industry the " cake" bigger, can make the enterprise and brand benefit.
Read the " energy-saving subsidies " for the
Recently, the air heat pump energy-saving subsidies enterprises has landed, provides a guarantee for the air to heat pump enterprise development. But the concern is, in the process of national subsidy policy continuity, many manufacturers have energy-saving Huimin subsidies " by" read askew. Energy conservation, energy efficiency labeling changes the concept of abuse, deceive consumers, not good " voice " can be heard without end, not conducive to the development of the whole industry, is causing damage to the reputation of the state. Has not learned to walk, you want to run, the results are doomed to fall, this principle also applies to air heat pump industry.
Businessmen by the no ground for blame, enterprises take the national policy " lift " can hardly be avoided, however, if we let this hitchhike phenomenon confuse consumers to correct understanding of the policy, the final damage is the reputation of the entire industry. For or "new" air energy heat pump water heater industry, in its 10 years of development, the market awareness has been a bottleneck industry urgently needs the breakthrough. If in the face of energy-saving subsidies this good policy, air heat pump water heater to repeat the previous path, is difficult to imagine the consequences. Therefore, air heat pump water heater industry to win the good prospects, should develop, must from now on to read the " energy-saving Huimin subsidies " for the.
A rational view of the current market
Air heat pump water heater industry " small and scattered" is still very obvious, although the industry more than 500 enterprises, but now the entire industry is still in the state of development of a loose, the lack of professional guidance and coordination. The lack of cooperation between enterprises, and the act of one's own free will, pass off the sham as the genuine phenomenon exists domestic technology and market operation at present. Many people think that the air heat pump water heater industry is huge, so some do not have the technical specification for small and medium-sized manufacturers have joined, dividing the air-source heat pump water heater is a smaller version of a storage water heater. Some irresponsible companies hold does not seek long-term development, just want to " go fishing " mentality, for their own selfish blindly exaggerated product function, to deceive consumers.
Although our country air heat pump industry began to enter the development stage, but a lot of enterprises in the absence of certain technical and R & D strength situation rushed enter, take the low-cost strategy in the market game, get throught a thing carelessly installation process, resulting in many problems in the product market, affect the air heat pump products in the customer heart image.
The scale of operation " Baotuan to win the world "
Although our country air heat pump water heater sales increased rapidly, but the market share is still less than 5%, while in Japan and Europe and the United States and other developed countries, air heat pump water heater occupancy rate has reached 85%.
In our country the air-source heat pump water heater industry, agglomeration is obvious, and is still small and medium-sized enterprises as the main body. Industry concentration is very low, there is no one enterprise market share of more than 10%, large air heat pump water heater company in China can be counted on one's fingers. Therefore, only through the scale of operation, expand the scale, Solar Wafer is the scientists improve grades and air heat pump water heater industry, enterprise " picked up a group, to win the world ". Only can unite the air-source heat pump industry the " cake" bigger, can make the enterprise and brand benefit.
Read the " energy-saving subsidies " for the
Recently, the air heat pump energy-saving subsidies enterprises has landed, provides a guarantee for the air to heat pump enterprise development. But the concern is, in the process of national subsidy policy continuity, many manufacturers have energy-saving Huimin subsidies " by" read askew. Energy conservation, energy efficiency labeling changes the concept of abuse, deceive consumers, not good " voice " can be heard without end, not conducive to the development of the whole industry, is causing damage to the reputation of the state. Has not learned to walk, you want to run, the results are doomed to fall, this principle also applies to air heat pump industry.
Businessmen by the no ground for blame, enterprises take the national policy " lift " can hardly be avoided, however, if we let this hitchhike phenomenon confuse consumers to correct understanding of the policy, the final damage is the reputation of the entire industry. For or "new" air energy heat pump water heater industry, in its 10 years of development, the market awareness has been a bottleneck industry urgently needs the breakthrough. If in the face of energy-saving subsidies this good policy, air heat pump water heater to repeat the previous path, is difficult to imagine the consequences. Therefore, air heat pump water heater industry to win the good prospects, should develop, must from now on to read the " energy-saving Huimin subsidies " for the.
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